Carl Hansen & Søn
Designed for digital growth

With a world-class product management, Carl Hansen & Søn fulfills the prerequisites for digital, global growth.

00. facts
Global

Dealer in 47 countries

Turnover

DKK 674m

Number of designers

19

Founded in

1908

Sustainability

Certified in producing FSC®-grade furniture

Technologies

inRiver PIM
Dynamics AX
Episerver CMS

01. executive
summary

PIM SYSTEM SUPPORTS EXPANSION

An inRiver PIM system has vastly simplified product enrichment. With its structured product data, Carl Hansen & Søn can now deploy 100%-uniform product data across markets. The solution includes Dynamics AX and Episerver CMS. Today, the PIM systems are a key element in Carl Hansen & Søn’s e-commerce solution. 

02. THE
CHALLENGE

HOW CAN GLOBAL SALES BE STRENGTHENED DIGITALLY AND GLOBALLY?

For more than 100 years, Carl Hansen & Søn has manufactured high quality furniture. Today, their products can be bought in most countries around the world. To strengthen their digital sales and make everyday work easier for both dealers and users, the furniture producer wished to build a global unified commerce solution that could support both B2B and B2C customers around the world. For this, a Product Information Management system (PIM) was required.

inRiver product information system at Carl Hansen & Søn
Impact har implenteret PIM-system hos Carl Hansen & Søn
Carl Hansen & Søn's new pim-system is implemented by IMPACT
03. THE
CONCEPT

PIM IS THE FOUNDATION

By investing in a PIM system, Carl Hansen & Søn has ensured that expansion will not be constrained by product data. Quite the opposite, in fact.

Product enrichment has been simplified considerably and can now be replicated on many channels, which reinforces Carl Hansen & Søn’s growth ambitions for the future.

SUPPORTS SEVERAL MARKETS

One of the main arguments for implementing a PIM system is that it supports several markets. With a robust system for handling product data, Carl Hansen & Søn can be certain that translation is efficient and customers always see their local language.

From the start, IMPACT was committed to our business and prioritised close communication. They showed considerable understanding for the design of models and have been an excellent sparring partner regarding data.

Morten JungeE-commerce Manager, Carl Hansen & Søn
AMBITIOUS SET-UP. OPTIMAL USER EXPERIENCE

The PIM system excels by making use of a modular structure. The ambitious set-up was chosen to ensure optimal user experience when configuring products. Configuration is the next step in developing the new platform for Carl Hansen & Søn.

Furthermore, the modular concept ensures effective enrichment; for example, fabric types are only required to be enriched once, after which the data is combinable with all products.

Carl Hansen and son has implemented PIM system
04. THE
PROCESS

COMMON EFFORT. COMMON UNDERSTANDING.

We won’t obtain our goals sitting on the sofa. At repeated workshops at both Carl Hansen & Søn and IMPACT, we came to a common understanding of the furniture producer’s products and their needs in terms of product structures. Consequently, product data is now also structured in a way in which designs, hierarchies and descriptions match the customers’ thought processes.

post it notes
post it notes
THE WORK CONTINUES

Now that the product data has been straightened out, we can implement 100% uniformity on several platforms so that Carl Hansen & Søn will see maximum results from the system.

IMPACT and Carl Hansen & Søn are collaborating on the implementation of a new commerce platform in which PIM is the key element.

PIM represents the legs on which the designer table stands.

Product data information implemented by IMPACT
05. The
solution

EXCELLENCE. INRIVER.

Together with Carl Hansen & Søn, we have implemented the latest inRiver PIM system in a best-of-breed set-up that also includes Dynamics AX and Episerver CMS.

inRiver’s latest version has set the standard for PIM systems. inRiver Product Marketing Cloud is a 100% cloud-based solution that allows Carl Hansen & Søn’s editors to access the data from a normal browser, wherever in the world they might be.

This is of course highly practical, as the company has employees across several continents.

The PIM system is an important basis for Carl Hansen & Søn's undertaking of building a new commerce platform. It speeds up time-to-market and increases user-friendliness, both internally and externally.

Sune RasmussenManager Master Data & PIM, IMPACT
Carl Hansen og søn samler alle produktdata med nyt PIM system

Want to know more about the project?

Contact Sune. He can tell you the whole story.

Sune Rasmussen, Manager Master Data PIM