Imerco
SHARP CROSS-CHANNEL EXPERIENCE

Denmark’s largest hardware chain cements its leadership position with a new, customer-focused, commerce platform

00. Fakta
Stores

170

Employees

+1.400

Founded

1928

Customer Club

One of Denmarks largest, Imerco+ with more than 1 million members

Turnover

DKK 1,75 Bill.

Technologies

inriver
Sitecore

00. EXECUTIVE SUMMARY

OVERNIGHT RELAUNCH

Imerco is taking the omnichannel lead with its new, customer-centered commerce platform. An agile process and close collaboration between Imerco and IMPACT has ensured rapid results. In one night, imerco.dk was successfully relaunched. The solution is built on Sitecore and inriver PIM. The new design has created increased traffic, more conversions and higher turnover.

12%

Conversion rate increase

38%

More visitors

54%

Increase in online revenue

01. CHALLENGE

HOW TO BOOST ONLINE SALES TO THE SAME HIGH LEVEL AS STORES

With its 170 stores, Imerco has carved out a solid position as Denmark’s leading player in hardware and housewares. And with success come visions.

Imerco therefore wanted to create the same strong digital position that their stores currently enjoy. For this purpose, the hardware chain wanted a new commerce platform to support in-store sales and provide a better shopping experience for customers.

imerco butik
imerco mobil telefoner
03. CONCEPT

A CUSTOMER-FOCUSED DESIGN UNIVERSE

Competition in the Danish retail market is fierce. Customers have higher demands than ever before. The shopping experience must be intuitive, attractive and coherent across channels.

With the relaunch of imerco.dk, we have created a stylish, intuitive design universe that makes it easier and more inspiring to buy hardware. The shopping experience is fully integrated across channels with synergy between the online and physical stores.

Click here to watch a video about Imerco’s solution.

WEBINAR: TAKE CONTROL OF YOUR INVENTORY WITH AN ORDER MANAGEMENT SYSTEM

Go behind Imerco, HiFi Klubben and GANNI’s OMS setups and hear how an OMS harnesses all sales channels to their full potential. Read more here.

The customer is the center of attention and has the same unique customer experience, both online and in-store.

With the relaunch of our imerco.dk, we have created a unique basis for ensuring a best-in-class customer experience on all channels.

Signe Trock HilstrømForm. CMO & E-commerce Director, Imerco
04. PROCESS

AGILE PROCESS AND CLOSE COLLABORATION

We believe that strong collaboration creates good results. Our collaboration with Imerco is no exception.

With a tight deadline, our close strategic collaboration with Imerco has been crucial to our success. We have put on the work gloves and taken responsibility for carrying out our tried-and-tested processes.

The key words have been agility and quick results. We have prioritized picking the low-hanging fruit and creating immediate results alongside long-term work with the relaunch of imerco.dk. This created business benefits early in the process.

Throughout the entire process, we prioritized the team and unity across locations, and when I look at the results, it has been worth all the investments.

Stefan Swartz PrimdahlDirector, Clients & Consulting, IMPACT
05. TECHNOLOGY

NEW DESIGN
HIGH CONVERSION
PERFORMANCE

A new design was launched while maintaining the technical foundation and optimizing the existing platform. Well-working functions were preserved and new features were implemented.

THIS MEANS THE SOLUTION IS MADE UP OF SEVERAL TECHNOLOGIES, CAREFULLY SELECTED TO SUPPORT IMERCO’S BUSINESS:
  • A complete Sitecore solution with new tools makes life easier for editors.
  • A PIM system  for enrichment improves time-to-market.
  • A best-in-class, responsive frontend supports customers’ needs, regardless of the platform;
  • 100% integration of point-of-sales and customer-club registration; and
  • personalized experience for customer club members based on omnichannel data.
køkken
PIM: ALL PRODUCT INFORMATION IN ONE PLACE

To handle Imerco’s enormous amount of product data, we implemented an inriver PIM system.

It structures all product information in one place.

The PIM system supports customizing Imerco’s products on the site and facilitates time-to-market and internal workflows. Everyday life has been made significantly easier for Imerco’s editors, who update the product structure and navigation every day.

05. SOLUTION

SUCCESSFUL RELAUNCH OF IMERCO.DK

Over a single night, Imerco and IMPACT implemented a redesign at imerco.dk. The next morning, customers woke up to the new, stylish universe and the improved shopping experience.

06. RESULTS

INCREASED TRAFFIC, MORE CONVERSIONS, HIGHER TURNOVER

Working with the stylish, intuitive commerce universe has paid off. Thus, Imerco has grown in both traffic and conversions, and most importantly, the online store’s turnover has grown by 54% compared to the previous year. Both online and in-store, Imerco’s customer experience is razor-sharp, and the relaunch of imerco.dk has created measurable results.

12%

Conversion rate increase

38%

More visitors

54%

Increase in online revenue

Turn visitors into customers webinar

Would you like to know more about the project?

Then get in contact with Stefan. He can tell you the entire story.