The story of nemlig.com's
App success

From nemlig.com to nemlig app

00. facts
Grocery items

11.500 +

turnover

1,4m DKK +

sustainability

Donation of excess unpurchased products
Donation of fruits and vegetables past expiration to Copenhagen Zoo
97% plastic reused

APP SCORE

App Store score - 4.6 out of 5.0

Awards

1X DDA (Danish Digital Awards)
3X E-commerce Award

Technologies

App

01. executive summary

AWARD-WINNING APP MAKES LIFE EASY FOR CUSTOMERS

nemlig.com’s app has made it even easier for Danes to shop for groceries whenever the mood strikes. From the first touchpoint to the last, customers’ needs have been anticipated. Filters, intelligent search functions and personalised content all contribute to simplifying the shopping experience; and App Store scores the app 4.6 out of 5.

The app has won both the Danish Digital Award and the E-commerce Award. IMPACT was the driving force in the development of the nemlig.com app.

 

+25%

nemlig.com's turnover

+120%

Number of app visitors

+58%

Number of app users

02. THE CHALLENGE

SHAKING UP THE GROCERY INDUSTRY

nemlig.com’s vision is to create a better life for the Danes and to become their supermarket of choice. The plan at nemlig was to develop an app that recognises customers, remembers their needs, offers a personal and hassle-free experience and makes loyal nemlig.com customers happy.

Shopping for groceries should be quick and easy, but also fun and inspiring.

Impact har udviklet nemlig.com webshop
03. THE PROCESS

MAKING GROCERY SHOPPING SIMPLE

The app addresses the individual first and foremost, so favourite items and pertinent offers are available from the front page. As the app gets to know the user, content becomes more and more customer-specific. In other words, it becomes easier and faster to buy your basics. Not only does the app handle the basics, but it also gives inspiration and answers the the ever-recuring question:

what’s for dinner?

Inspiration can be found in the form of 1,500 recipes, meal kits and a wide choice of delicious ready meals.
(Thank you, Sunrise for letting us use your latest ad.)

03. THE SOLUTION

GREAT DEALS AT YOUR FINGERTIPS

nemlig.com launched the ‘nemlig.com’ app in the summer of 2018.

The function My Offers allows customers to see which of their favourite items are on offer at any time. They can also find inspiration in the app’s Recipes section. With quick access to lists and recipes, the idea is to encourage customers to make more use of the recipes on the site, with the option to add all the ingredients to their cart in one go.

‘We create a 100% unique experience and aim to make nemlig.com the easiest and most enjoyable place to shop for groceries

STEFAN PLENGECEO, nemlig.com

Customers can also purchase a meal kit box, which was a new undertaking for nemlig.com in 2018. Quick search and a hassle-free UI make shopping easy. The user journey on the site means that an order can be dispatched during a quick break from work or on the commute back home. Naturally, you select a delivery time that suits you.

AN AWARD-WINNING APP

nemlig.com’s app makes the customer’s everyday chore a breeze. Precise filters, intelligent search functions and personalised content create an exceptional shopping experience throughout the entire customer journey – from finding new inspiration, to making your payment and flexible delivery.

The e-commerce solution is an integral part of the company’s DNA. nemlig.com’s use of big data across devices helps boost the company’s core business.

The app won the Danish Digital Award 2019 in the ‘Commerce’ category. nemlig.com also won the 2019 E-commerce Award in the category, ‘B2C companies with an online turnover of over DKK 50 million’, and in this, the app was a important consideration factor for the jury.

nemlig.com won e-handelsprisen 2019 and is a leading online supermarket
04. THE RESULT

IMPRESSIVE RESULTS

From user figures, it is clear that the app is popular and meets customers’ most pressing shopping needs. With over 15,000 reviews on App Store, it is evident that customers love nemlig.com – and the new app in particular. On App Store, the app has a score of 4.6 – which makes nemlig on a par with the main players in the sector. Among other comments are:

When I need to find groceries, I’m impressed at how easy it is to get a clear overview using the app. It's a great tool for the busy worker who has to consider all the family members' preferences. Thank you!

Nemlig.com customer

There are indeed a host of good reasons for downloading the app. But be aware: the new app is habit-forming: it could even change your life.

+25%

nemlig.com's turnover

+120%

Number of app visitors

+58%

Number of app users

WANT TO KNOW MORE ABOUT THE PROJECT?

Contact Ask, who will be happy to tell you more about the app.

Ask Ullerup er Director, Group Strategy & Innovation. Partner i IMPACT