Tøjeksperten
DATA-DRIVEN MARKETING GETS RESULTS

Conversion is increasing, as is customer loyalty. Ongoing investments in digital marketing give the PWT Group results on the bottom line.

00. FACTS
PWT Group chains

PWT Brands, Tøjeksperten, Wagner, Lindbergh, Bison og Junk de Luxe

Largest

Mens clothing chain in Denmark

Stores

+196 stores

Sustainability

Bags made from 100% recycled plastic

Founded

1968

Technologies

Salesforce

01. EXECUTIVE SUMMARY

DIGITAL MARKETING.
MEASURABLE RESULTS.

Tøjeksperten has used their data to increase sales through smart digital marketing activities. The solution is based on Salesforce  and demonstrates how an established business can develop with digital marketing.

Digital marketing has been systematized. This has resulted in an increase in conversion and customer loyalty, resulting in measurable results for the PWT Group on the bottom line.

47%

Increase in online revenue

34%

Increased conversion rate

34%

Increase in collect-at-store purchases

02. Challenge

HOW CAN DIGITAL MARKETING DEVELOP AN ESTABLISHED BUSINESS?

For several years, we have collaborated with Tøjeksperten in several digital disciplines. Among other things, we help the menswear retailers to carry out all their digital marketing.

The challenge is to use data to continuously increase sales through activities from digital marketing.

Tøjeksperten uses digital marketing and adwords
03. CONCEPT

MARKETING
SYSTEMATIC

Tøjeksperten has taken their digital marketing to a new level:

  • Increased investment in email marketing
  • Increased investment in AdWords

Digital marketing has been systematized, giving measurable results. Thus, Tøjeksperten has increased its conversion, both from email campaigns and AdWords. This applies to both the general conversion and during sale campaigns, for example.

For many years, we have been working to strengthen our digital marketing initiatives. The collaboration with IMPACT has been extremely successful and has produced very satisfactory results.

Brian BørstingCorporate Marketing & E-commerce Manager, PWT Group
Impact har hjulet Tøjeksperten med at løfte omsætningen og konverteringsraten
04. Process

CLOSE PARTNERSHIP.
FAST RESULTS.

Our close and trusting partnership creates the optimal opportunities to develop Tøjeksperten’s digital marketing.

We help the menswear retailer with their entire digital presence and are responsible for managing their digital marketing budget and conducting their campaigns.

Our unique close cooperation with Tøjeksperten means that we have a great deal of insight into their customers and their needs. We have focused on meeting users on an equal footing and providing them with a thoroughly tested shopping experience. This continuously gives good results.

Torben Vejen | IMPACT Team
Torben VejePartner, co-CEO, IMPACT EXTEND
tø mænd der kigger på en skærm
05. TECHNOLOGY

THE WHOLE PACKAGE

WE HELP PWT GROUP WITH:
  • Customer data analysis
  • Split tests
  • Strategy and media planning
  • Best practice implementation
  • Customer club management
  • Product page and check-out flow optimizing
Tøjeksperten arbejder med google analytics og data fra Salesforce
06. SOLUTION

TARGETED EMAIL CAMPAIGNS AND ADVANCED ADWORDS

Through optimized product pages and a user-friendly check-out flow, Tøjeksperten increases its conversion rate. The tried-and-tested buying experience means that customers get all the information they need during the purchase.

At the same time, the menswear retailer gets a high return on their email campaigns. The customer clubs are growing. And customer loyalty is increasing.

The benefits of the analyses are a more systematic organization of AdWords. Through structured work with content and technical SEO, the organic reach has been boosted.

RELEVANT EMAIL CREATES VALUE FOR CUSTOMERS

With a goal of creating loyal customers and increasing the value of each individual customer, Tøjeksperten has set up trigger emails that influence the customer via different touch points throughout the customer journey.

Each trigger email is based on data, so that the individual customer is only presented with relevant content. This creates value for both the customers and for Tøjeksperten.

Tøjeksperten bruger trigger mails til at påvirke kunden via forskellige touch points gennem hele kunderejsen
07. RESULTS

CONVERSION RATE RISES
EXPENSES FALL

By working purposefully with data, the menswear retailer has increased the return on their marketing investments.

THE NUMBERS SPEAK FOR THEMSELVES:
47%

Increase in online revenue

34%

Increased conversion rate

34%

Increase in collect-at-store purchases

Would you like to know more about the project?

Then get in contact with Torben. He can tell you the entire story.

Torben Vejen | IMPACT Team