and IMPACT win gold yet again

28. May 2019 continue their award streak from last year by winning gold in the category “B2C company with online revenue over DKK 50 million”. It is’s second award in one month.

Trophy at the Danish e-Commerce Awards

The month of May has been a good for First, the online supermarket app was awarded gold at the Danish Digital Awards 2019, after which they won another prize at the Danish E-commerce Awards 2019. This time, took first place in the category “B2C company with online turnover over DKK 50 million. kr. ”

It is the second consecutive year that wins in this category, but unlike last year, it was their app that was decisive for the victory this year.

“During the past year, has improved remarkably and manifests itself as one of Denmark’s best online stores. This is in large part due to their product development and the new app, which, with good filters, intelligent search functions and personalized content, creates eminent user experiences,” the jury explains. The jury also praises for spearheading the innovation in the market with flexible delivery, using big data across devices, and exceptional results within the core business.

Another award for

The app is the result of a close collaboration between and IMPACT, who first developed the webshop and later the app. The app has obtained a total score of 4.6 in the App Store and has contributed greatly to the fact that’s revenue has grown by 25%. The award also sparks joy for IMPACT.

“It is really big. For both and for IMPACT. It is rare for a company to win as many awards as has. It also shows how far you can get by insisting on challenging the status quo, and that is characteristic of our collaboration,” Ask Ullerup explains. Ask is Concept & Technology Director and Partner at IMPACT and has been a central part of the collaboration since its kickoff in 2016.

A total of 64 cases were submitted to the category “B2C company with online revenue above DKK 50 million”, and won the over other contenders, such as Proshop and Sinful.

Photo: VINIA Media

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Contact Ask. He can tell you much more about this

Ask Ullerup er Director, Group Strategy & Innovation. Partner i IMPACT