New CCO to strengthen IMPACT’s position in the Nordic market

29. March 2019

On February 1st, 2019, Claus Høyer Madsen joined the IMPACT team as Chief Commercial Officer.

IMPACT is a company specialised in Unified Commerce, digital marketing and digital growth. As CCO, Claus Høyer will take over commercial responsibility and strengthen IMPACT’s position in the Nordic market. Furthermore, he will contribute to ensuring that IMPACT has the strongest possible relationship with current client partnerships. IMPACT’s clients will simultaneously benefit from Claus Høyer’s experience in digital transformations within some of largest companies in Northern Europe.

Claus Høyer has 16 years of experience within digital practice from PA Consulting Group and, until recently, Deloitte, where he was a partner and worked as Head of Deloitte Digital. He is now joining our team at IMPACT, where he looks forward to helping fulfill IMPACT’s ambitions regarding entering and adding focus to other Nordic markets outside Denmark.

IMPACT has a great deal of insight into relevant industries, which means that as a reliable sparring partner, we can challenge the customer on how they can increase top and bottom lines. IMPACT should not only be positioned as a company that has skilled IT development and transformation capabilities, but also that we can create a much better business for our customers by developing and expanding their digital business. In many respects, we already occupy this position, but it should be strengthened and expanded upon.

Claus Høyer MadsenCCO, IMPACT

IMPACT CEO and partner, Kasper Holst, notes, “It has taken us more than 1 year to find the right match for us here at IMPACT. Claus Høyer is one of the brightest experts within Digital Management Consulting and using digitalisation to increase customer loyalty. He is persistent, result-oriented, creates good energy and focuses on the whole.”

Regarding the job change, Claus Høyer states:

The most important factor of my job change is IMPACT’s incredible position in terms of digital commerce and omnichannel, where every aspect of e-commerce is covered – from strategic consulting to UX and design, platform development and optimization (both B2C and B2B) – combined with having the opportunity to re-scale IMPACT and contribute to getting the company to the next level. Apart from this, there is a focus on the individual people and free rein.”