Nyeste viden om digital commerce og strategi

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Here are the 4 biggest unified commerce mistakes B2B companies make

The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.

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IMPACT and AO in mobile app double win at European eCommerce Awards

It’s turning out to be a golden year for our client – and friends – Brdr. A&O Johansen A/S.

THE OMNICHANNEL INDEX 2022 REPORT

277 RETAILERS
12 INDUSTRIES
18.000 DATAPOINTS

Creating unified commerce experiences with Salesforce Page Designer

Join us to discover why unified commerce matters and how our mobiles are the key to creating friction-free shopping experiences.

A new design system accelerates thansen’s digital experience

Business is at full speed with thansen, Denmark’s largest dealer of car equipment, spare parts and much more. But after many years of growth, the digital customer experience had become fragmented. Now, a new design system once again ensures a consistent user experience and a more scalable business setup for thansen.

PREMIUM JEWELLERY BRAND UNODE50 GETS SET FOR GLOBAL EXPANSION

After years of solid growth, Spanish jewelry-house UNOde50 needed a strategic path forward. Through a collaborative process that included an innate customer focus and a unified, global team, we’ve helped shape and define their ambitious roadmap for the years to come.

IMPACT announces 10 new partners and strengthens its entrepreneurial mindset

By appointing 10 new partners, IMPACT takes an important step to solidify its employee-engaged ownership model. The new partners represent a cross-section of IMPACT’s business areas. With these latest appointments, the partnership group more fully reflects the growing breadth of IMPACT’s organisation, offerings and geographical presence.

THIS IS HOW RETAILERS SHOULD PREPARE TO WIN THE METAVERSE

The metaverse is hard to define and trickier to capture. But metaverse retail could be the next big thing if retailers use it right. This article explores the what’s, the why’s and the how’s of the metaverse and why it’s a must for retailers who want to excel in digital commerce and deliver excellent customer services.

IMPACT’s clients win big at E-handelsprisen 2022

Every year, the Danish Chamber of Commerce (Dansk Erhverv) celebrates the best of the best within digital commerce at the annual event, E-handelsprisen. This year, we’re extremely happy and humbled to see so many of our valued B2B and B2C clients receive great appraisals for their omnichannel strategy, customer experience and sales and marketing.

IMPACT grew 73% in 2021 – now Europe awaits

At IMPACT, we had a pretty remarkable year in 2021. Thanks to 48% organic growth and our merger with Swedish commerce consultancy Improove, group revenue increased by 73% from 158 to 274 million Danish Kroner (DKK). At the same time, the result tripled to 14 million DKK. Ahead of us is a year that focuses on consolidation and controlled growth – as well as an ambition to expand further into Europe.

Demystifying MACH – understand the acronym that will flex up your IT architecture

If you’re working in commerce, you’ll know that the speed of change is accelerating. That means businesses need to build and scale faster than ever before – which requires flexibility and agility, and lots of it.

Scaling your business with composable commerce

We’re hosting a webinar about composable commerce and TRENDHIM’s transition to a MACH-based technology stack.  

Building engaging B2C and B2B commerce experiences with Adobe Commerce

Join us on May 24 when we break down the key features of Adobe Commerce Cloud and share parts of our work for Marimekko – a Finnish design house whose commerce solution is based on Adobe’s technology.

Premium confectionery brand selects IMPACT to support with global expansion

Gourmet liquorice brand LAKRIDS BY BÜLOW is expanding all over the world. IMPACT is proud to be chosen to help the ambitious brand achieve omnichannel success enabled by impeccable brand experiences and powered by a highly innovative technology stack.

RETAIL CHEAT SHEET: HOW TO TRANSFORM CUSTOMER EXPERIENCES IN RETAIL

Customer expectations for retailers are at an all-time high – and still climbing. But there’s one underrated area of opportunity that will make you stand out: Great customer experiences.

Lifestyle retailer rolls out global unified commerce with Salesforce360

Fashion brand Zizzi has completed the first phase of its business transformation with a staggering 400% increase in profit in just five years. With a fresh new brand proposition and the most advanced Salesforce commerce solution in Europe, the company provides a truly personalised unified commerce experience. Now, Zizzi is ready to level up, and at IMPACT we’re proud to support them in their ambitious endeavour.

5 tips til den ekstraordinære shopping-oplevelse

For bare 10 år siden ville de fleste retailere ryste på hovedet ved tanken om at lade kundernes forventninger styre forretningens gang. I dag er det essentielt for enhver retailer, hvis de vil forblive relevante. Læs med, når vi dykker ned i netop kundernes forventninger og giver dig brugbare tips til, hvordan du kan møde dem med shopping-oplevelser udover det det sædvanlige.

Preparing for the metaverse

The metaverse is here, there and everywhere. Literally.

GUIDE: THE BUSINESS BENEFITS OF GOING AGILE

Agile. It’s unlikely that you’ve made it all the way to 2022 without hearing the term. But that doesn’t mean you understand it. Or know how to implement it at your company. Read on to discover what agile is and how it could be the next big thing for your business.