Nyeste viden om digital commerce og strategi

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Here are the 4 biggest unified commerce mistakes B2B companies make

The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.

THIS IS HOW RETAILERS SHOULD PREPARE TO WIN THE METAVERSE

The metaverse is hard to define and trickier to capture. But metaverse retail could be the next big thing if retailers use it right. This article explores the what’s, the why’s and the how’s of the metaverse and why it’s a must for retailers who want to excel in digital commerce and deliver excellent customer services.

THE OMNICHANNEL INDEX 2022 REPORT

277 RETAILERS
12 INDUSTRIES
18.000 DATAPOINTS

Demystifying MACH – understand the acronym that will flex up your IT architecture

If you’re working in commerce, you’ll know that the speed of change is accelerating. That means businesses need to build and scale faster than ever before – which requires flexibility and agility, and lots of it.

5 tips til den ekstraordinære shopping-oplevelse

For bare 10 år siden ville de fleste retailere ryste på hovedet ved tanken om at lade kundernes forventninger styre forretningens gang. I dag er det essentielt for enhver retailer, hvis de vil forblive relevante. Læs med, når vi dykker ned i netop kundernes forventninger og giver dig brugbare tips til, hvordan du kan møde dem med shopping-oplevelser udover det det sædvanlige.

GUIDE: THE BUSINESS BENEFITS OF GOING AGILE

Agile. It’s unlikely that you’ve made it all the way to 2022 without hearing the term. But that doesn’t mean you understand it. Or know how to implement it at your company. Read on to discover what agile is and how it could be the next big thing for your business.

STOP THINKING IN CHANNELS. START DESIGNING FOR PEOPLE.

Clever commerce. Omnichannel. Unified commerce. Commerce everywhere. Bold movements often come with bold and blaring titles. No matter the label, our recent work with Salesforce Customer 360 has brought us closer to designing smarter and seamless commerce experiences than ever before.

3 MOBILE COMMERCE TRENDS TO TAP RIGHT INTO

We are in the midst of a mobile revolution. Digital shopping is skyrocketing, and our smartphones are the primary reason why.

5 ways to identify growth initiatives in your company

It’s no secret that digital commerce is booming and that the companies that fail to follow will be left behind. Get our 5 hands-on tips to identify and drive growth through a digital transformation.

POOR DATA IS COSTING YOUR BUSINESS 20% ON THE TOP LINE

Product data has become a top priority for business executives, and it’s about time. A new study from Forrester shows that poor data negatively affects revenue and is the main challenge in 3 out of 4 digital transformations. Read on to find out how your company can manage its data and thus avoid unnecessary financial losses.

Long-tail sales focus boosts top line for B2B companies

In recent years, many manufacturing and trading companies have focused heavily on their A-list customers. That’s a shame, because with a long-tail focus that systematises sales to smaller customers, revenue can in many cases be increased by 20 to 30 percent – while keeping administration and operational costs at a minimum.

Fem gyldne muligheder for skandinaviske brands og retailere

Kundernes forventninger til en sømløs omnichannel-oplevelse igennem hele kunderejsen stiger og stiger. Det kan være svært at vide, hvor man skal sætte ind. Fortvivl ej. Baseret på vores omfattende omnichannel-analyse får du her de fem største muligheder for at skabe en commerce-oplevelse, der både rammer kundernes ønsker og skaber differentiering i markedet. .

Headless CMS og arkitektur

Headless CMS og arkitektur: Fordele og ulemper

I fremtiden vil alle nye e-commerce platforme være headless eller “headless-ready”. Inden du kaster dig ud i de mange fordele, bør du kende til CMS-typens mulige udfordringer – og hvordan du bedst kan undgå dem.

PIM Udvalgt Billede

Før du integrerer et PIM system: 4 gode råd

B2B virksomheder har et presserende behov for at blive bedre digitalt og være mere effektive i deres data– og marketingsprocesser.

Digital Transformation

Eksplosiv stigning i Digitale transformationer – men op mod 70% fejler

Ny analyse: I 2025 vil der globalt blive investeret 1009 milliarder dollars i digitale transformationer og ny teknologi. Men op imod 70% af projekterne når aldrig målene. Hvor ligger forskellen på succes og fiasko?

Salesforce IMPACT

7 gode grunde til at virksomheder vælger Salesforce

100% cloudbaseret, driftsikkert og meget lidt vedligehold. Stabilt og sikkert at launche. Native commerce-system med uendeligt antal out-of-the-box features.

single view of data

How to succeed with single view of data

It is all about creating a single view of customer behaviour and the information you collect across touchpoints and business areas, and how you utilise this data.

Key tech stack elements to create single view

Your technical setup should be built based on your business processes and your company’s and customers’ needs.

Create a clear strategy for your self-checkout solution

Learn what to be aware of when creating a self-checkout solution