Nyeste viden om digital commerce og strategi

Type
Artikler
Here are the 4 biggest unified commerce mistakes B2B companies make
The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.
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THIS IS HOW RETAILERS SHOULD PREPARE TO WIN THE METAVERSE
The metaverse is hard to define and trickier to capture. But metaverse retail could be the next big thing if retailers use it right. This article explores the what’s, the why’s and the how’s of the metaverse and why it’s a must for retailers who want to excel in digital commerce and deliver excellent customer services. 
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Demystifying MACH – understand the acronym that will flex up your IT architecture
If you’re working in commerce, you’ll know that the speed of change is accelerating. That means businesses need to build and scale faster than ever before – which requires flexibility and agility, and lots of it.   
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5 tips til den ekstraordinære shopping-oplevelse
For bare 10 år siden ville de fleste retailere ryste på hovedet ved tanken om at lade kundernes forventninger styre forretningens gang. I dag er det essentielt for enhver retailer, hvis de vil forblive relevante. Læs med, når vi dykker ned i netop kundernes forventninger og giver dig brugbare tips til, hvordan du kan møde dem med shopping-oplevelser udover det det sædvanlige.
Artikler
GUIDE: THE BUSINESS BENEFITS OF GOING AGILE
Agile. It’s unlikely that you’ve made it all the way to 2022 without hearing the term. But that doesn’t mean you understand it. Or know how to implement it at your company. Read on to discover what agile is and how it could be the next big thing for your business.
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STOP THINKING IN CHANNELS. START DESIGNING FOR PEOPLE.
Clever commerce. Omnichannel. Unified commerce. Commerce everywhere. Bold movements often come with bold and blaring titles. No matter the label, our recent work with Salesforce Customer 360 has brought us closer to designing smarter and seamless commerce experiences than ever before.  
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3 MOBILE COMMERCE TRENDS TO TAP RIGHT INTO
We are in the midst of a mobile revolution. Digital shopping is skyrocketing, and our smartphones are the primary reason why.
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5 ways to identify growth initiatives in your company
It’s no secret that digital commerce is booming and that the companies that fail to follow will be left behind. Get our 5 hands-on tips to identify and drive growth through a digital transformation.
Artikler
POOR DATA IS COSTING YOUR BUSINESS 20% ON THE TOP LINE
Product data has become a top priority for business executives, and it’s about time. A new study from Forrester shows that poor data negatively affects revenue and is the main challenge in 3 out of 4 digital transformations. Read on to find out how your company can manage its data and thus avoid unnecessary financial losses. 
Artikler
Long-tail sales focus boosts top line for B2B companies
In recent years, many manufacturing and trading companies have focused heavily on their A-list customers. That’s a shame, because with a long-tail focus that systematises sales to smaller customers, revenue can in many cases be increased by 20 to 30 percent – while keeping administration and operational costs at a minimum. 
Artikler
Fem gyldne muligheder for skandinaviske brands og retailere
Kundernes forventninger til en sømløs omnichannel-oplevelse igennem hele kunderejsen stiger og stiger. Det kan være svært at vide, hvor man skal sætte ind. Fortvivl ej. Baseret på vores omfattende omnichannel-analyse får du her de fem største muligheder for at skabe en commerce-oplevelse, der både rammer kundernes ønsker og skaber differentiering i markedet. .
Headless CMS og arkitektur
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Headless CMS og arkitektur: Fordele og ulemper
I fremtiden vil alle nye e-commerce platforme være headless eller “headless-ready”. Inden du kaster dig ud i de mange fordele, bør du kende til CMS-typens mulige udfordringer – og hvordan du bedst kan undgå dem.
PIM Udvalgt Billede
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Før du integrerer et PIM system: 4 gode råd
B2B virksomheder har et presserende behov for at blive bedre digitalt og være mere effektive i deres data– og marketingsprocesser.
Digital Transformation
Artikler
Eksplosiv stigning i Digitale transformationer – men op mod 70% fejler
Ny analyse: I 2025 vil der globalt blive investeret 1009 milliarder dollars i digitale transformationer og ny teknologi. Men op imod 70% af projekterne når aldrig målene. Hvor ligger forskellen på succes og fiasko?
Salesforce IMPACT
Artikler
7 gode grunde til at virksomheder vælger Salesforce
100% cloudbaseret, driftsikkert og meget lidt vedligehold. Stabilt og sikkert at launche. Native commerce-system med uendeligt antal out-of-the-box features.
single view of data
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How to succeed with single view of data
It is all about creating a single view of customer behaviour and the information you collect across touchpoints and business areas, and how you utilise this data.
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Key tech stack elements to create single view
Your technical setup should be built based on your business processes and your company’s and customers’ needs.
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Create a clear strategy for your self-checkout solution
Learn what to be aware of when creating a self-checkout solution