Download: Drejebog

5 ting du skal huske, i din produktberigelse

Drejebog: 5 ting du skal huske, i din produktberigelse

Berigelse af produkter har aldrig været vigtigere. Kunderne vil vide alt, hvad der er at vide, og se alt, hvad der er at se. Men hvordan navngiver man korrekt, hvilke billeder skal prioriteres, og hvad med beskrivelserne? Få alle svarene her.

Denne drejebog har specifikt fokus på salg gennem online kanaler, typisk webshop og app, men mange af rådene kan også overføres direkte til en række offline kanaler.

Drejebogen indeholder helt konkrete råd til al den information, som i sidste ende er vigtig for dine kunder eller slutbrugere. Lige fra hvordan du skriver produktnavnet, hvilke billeder du skal prioritere, hvad du skal lægge vægt på i specifikationerne, hvor meget kærlighed der skal ligge i beskrivelserne, og hvad relationer betyder for muligheden for kryds- og opsalg.

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