Live webinar: How to combat the effects of the
covid-19 crisis

A crisis gameplan for retail, brands and distributors
March 24 - 9.30
March 26 - 15.30

Live webinar: How to combat the effects of the covid-19 crisis

The corona crisis is now a reality for many. Declining sales and economic uncertainty came faster than anyone could have predicted. And while the customers are choosing to forego physical stores, this is a chance for businesses to prove their worth – if they adapt to the new situation in time.

Therefore, we invite company leaders to this 30-minute long webinar, during which Kasper Holst and Ask Ullerup, strategic B2B/B2C digital experts, will share valuable insights and recommended actions for C-level and digital/commercial management. They will look into how COVID-19 affects the business and give you the strategic inspiration to best handle and react to declining sales. The topics covered will be:

  • How to immediately react to declining sales in physical channels
  • Customers’ behavior shift toward a digital mindset
  • Different scenarios and how to plan and prepare for the next phase
  • Learnings from China and other countries
  • Digital and go2market redesign


The webinar will be held in English.

Kasper Holst, IMPACT CEO, Omnichannel event
Kasper Holst, CEO

Kasper Holst is CEO of IMPACT and an expert in go2market, commerce and digital strategy. For more than 20 years, he has helped retailers, brands and B2B companies create growth – among others Sennheiser, HAY, Bestseller, Imerco. Kasper’s affinity for omnichannel strategy, passion for creating the best possible buying experiences, and up-to-date knowledge in local and international B2C/B2B makes him a clear choice when searching for sources of insight in growth and digital.

Ask Ullerup er Director, Group Strategy & Innovation. Partner i IMPACT
Director, Group Strategy and Innovation; Management Consultant & Partner

Ask Ullerup has more than 10+ years of experience working at IMPACT, where he strives to take advantage of new technologies and trends to ensure companies keep an innovative mindset and thereby reach their full potential. He has helped several market leaders optimise their digital strategies and build award-winning customer experiences, such as, HAY and Kaufmann.

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