How solid product data increases omnichannel success
8 October 2020 at 12.30 – 13.00
These customer examples speak for themselves
IMPACT’s Omnichannel Index shows that only 65% of retailers and brands use product data at a solid level. What exactly is the solid product data that your customers are looking for? What are the challenges of getting product data right? How can a master data / product information management (PIM) system increase your omnichannel maturity?
Don’t miss this 30-minute webinar showing down-to-earth customer examples on how you too can assure, solid product data behind all your e-commerce and other channels.
This is the first webinar in a series of master data webinars.
Throughout this webinar series, we will leave the word to some of our customers (Arla and more) who will illustrate from different angles how PIM has helped them increase omnichannel success and ensured solid product data.
In this first webinar, two of our experts will set the scene and prepare you for the upcoming customer sessions.
In just 30 minutes, you will:
- Get an overview of the criteria for solid product data that helps increase sales
- How a PIM-system helps you with product presentation and categorisation
- How PIM can help streamline both the internal and external processes around solid product data
- Get inspired by product data examples from other companies who have streamlined their product presentations with reduced effort
Anne-Marie has more than 20 years of experience with master data and project management. Before starting at IMPACT, she worked for 18 years at Stibo Systems, so she knows (almost) all the ins and outs of Stibo Systems STEP system and has worked with many multinational brands. Anne-Marie also has a background in marketing, so she can easily put herself into the shoes of customers when it comes to marketing processes around product data.
Jeff started his IT journey in 2003 and has several years of experience with IT systems, 8 of these years have been spent with analysis and implementation of the InRiver PIM system. He has worked with many national and international customers. Jeff is our resident InRiver expert, who can find a technical solution and tweak the system, so it fits your unique needs and requirements.
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Please note: Other agencies can not participate and will be signed off automatically.